Marketing Your Information Product

Marketing your Information Product

Okay…once you have your info product written, it is time to market it! But how?

Your website
google adwords
online ads
magazine ads
free classifieds
message boards
eBay
writing articles for ezines

Let’s take a look at each one:

Your website:

Get listed with the search engines. This is a must.

Try Traffic Blazer if you want to do this easily! Click on the following link to learn more: http://tinyurl.com/9zap4
You will definitely want to go to http://www.google.com/addurl/?continue=/addurl to add your site to Google. It is easy and takes just seconds to do.
A website called addme.com will add your site to the major search engines for free. They ask for a reciprocal link in return.
Visit http://searchenginewatch.com/webmasters/ to learn more about submitting your site to the search engines.

Google Adwords: you’ve seen these little ads on the right hand side of the screen when you do a search on google.com. It is easy to start a campaign and doesn’t have to cost you very much. Visit https://adwords.google.com/select/ to read more and to sign up. For even more information, visit http://searchenginewatch.com/webmasters/article.php/2167821

Online ads: These can be placed at websites that relate to your information product. Look for links named “advertise” or “advertise with us.” Cost varies.

Magazine ads: These can be expensive, but will pay off big time. When I placed my first magazine ad for shuttermom.com in Photographic magazine, my sales increased 200%. My $360 ad made me over $4,000 in one month. Unfortunately Photographic magazine is no more, but now I have monthly ads in Popular Photography, Shutterbug, and Digital Photographer.

Take a look at http://www.ammclas.com/default.htm. This company can help you place those classified ads in the backs of VERY popular magazines that have millions of subscribers. Your ad will be viewed by thousands, if not millions of people. This can pay off BIG TIME and is worth the investment.

Niche magazines. Get a copy of a magazine specifically geared toward your niche market. Most magazines usually have a shopping section where ads are displayed, and will have contact info for placing an ad. Get in contact with them and see about placing your ad. Even the smallest ad can work wonders. People really do read them!

Free Classifieds: There are many websites that will let you place a free classified ad. Here are a few to get you started:

Message boards and forums: Now, you have to be careful here. Do not post an ad to a message board unless they allow it (and most do not). However, whenever you post something on a message board, have your web address under your signature. This is allowed and not considered “spam.” People get mad when you just blatantly post an advertisement. One exception: some message boards have a category called “post your ads here,” or “advertise your business here.”

eBay: Ahhh, eBay! I love them! Create auctions or “buy it now” listings for your info product. I usually offer my info products at a discount on eBay for incentive.
Visit the eBay learning center here: http://pages.ebay.com/education/selling.html. You can find out all about selling on eBay. It is EASY!

Writing articles for ezines: This is definitely something you should consider. Ezine publishers are constantly on the lookout for content. Write a short article relating to your topic, and end it with an “about me” or “resource” box containing your name, business name, website, email, and any other contact info. See the example below:

Cindy Bracken is the founder of www.shuttermom.com an online community for photographers of all levels. Stop by to create a free blog, join in the discussion forums, enter the free photo contest and more!

Here are a couple of articles on the subject: http://www.apromotionguide.com/increasetraffic.html

http://searchwarp.com/swa9580.htm

www.ezinearticles.com is a great place to submit your articles.

Next Page: Creating your own E-zine or newsletter